Sara Nelson Goertel
For over two decades, Sara Nelson Goertel has been a driving force in helping businesses elevate their customer experiences and achieve sustainable growth. As the founder of SNG Consulting, she brings a unique blend of strategic vision, analytical rigor, and collaborative spirit to every client engagement.
Sara's passion lies in uncovering the "why" behind customer behavior. She believes that deeply understanding customer needs, motivations, and pain points is the foundation for designing exceptional experiences that foster loyalty and advocacy.
Her expertise spans the entire customer lifecycle, from mapping journeys and optimizing touchpoints to implementing cutting-edge technologies and building customer-centric cultures.
Recognizing that every client is unique, Sara has cultivated a vast network of subject matter experts, many of whom she has worked with for over 15 years. From data analysts and CRM specialists to digital marketers and change management consultants, she assembles the perfect team to address each client's specific challenges and goals.
Sara's impressive track record includes partnering with leading brands across a range of industries. More than just a consultant, Sara becomes a trusted advisor to her clients. She's known for her collaborative spirit, her ability to simplify complex concepts, and her unwavering commitment to helping businesses achieve sustainable, customer-driven growth.
During her eighteen years with SNG, Sara has worked with leading companies such as Volkswagen of America, Volkswagen AG, Audi of America, Porsche Cars North America, Shiseido, Royal Caribbean International, Regent Seven Seas Cruises, Smart & Final, Maserati, Moose Knuckles, The Children’s Place, The Vitamin Shoppe, The Shade Store, Weleda, Take Care Health Systems, CVS/pharmacy, Saks Fifth Avenue, Lord & Taylor, AmeriCares, Windsor Fashion, PepsiCo, Tory Burch, Diageo, and Bayer AG, among others.
Sara was formerly a Senior Consultant with Peppers & Rogers Group. Prior to that, Sara was a Senior Business Analyst with Marketing Corporation of America in their Management Consulting Group.
Sara graduated magna cum laude from the University of Pennsylvania, and earned her M.A. in Organizational Psychology from Columbia University. She is a Burke Institute trained moderator as well as an ICCR trained mediator.